The GIVENCHY Brand File

The GIVENCHY Brand File

 

Chinese name: 纪梵希, Taiwan, Hong Kong, also translated as “纪旺西”
English name: GIVENCHY
French name: GIVENCHY
Country: France
Founder: Hubert de GIVENCHY
The creation of age: 1952
Former Designer: Hubert de GIVENCHY, John Galliano, Alexander McQueen, Julien McDonald,
Current couturiers: Ricardo Tixi Riccardo Tisci (Ricardo Tixi (Riccardo Tisci) was born in Italy of Taranto in 1999, graduated from Central Saint Martins College in London, February 28, 2005, as Givenchy Creative Director)
Current menswear designer: Ozwald Boateng, Oswald treasure Dayton

Product lines: men, women, sportswear, sports goods, denim, leather accessories, accessories, perfume, home accessories, Givenchy brand handbags story that elegance and drama of the era, filed Givenchy the name, people first think of The elegant high-end fashion, mind emerge out of Audrey Hepburn, elegant figure, perhaps started by the fashion, cosmetics Givenchy like a mirror make people feel fresh ideas and a woman of deep deep understanding. The luxurious and elegant style of the fashion world-renowned 30 years of Givenchy, has been a leader in the fashion industry. Although Givenchy now retired, his successor is still to bring its brand to shine, not fall of its reputation.

Givenchy of founder Hubert de GIVENCHY, was born in 1927 in Normandy, France Beauvais, a family of artists. Since childhood, is showing off their artistic talent, Givenchy to visit Pakistan after Li Wanguo Expo Hall clothing at the age of ten, they decided to become a fashion designer. In 1945, when he was just an art school students, began in Jnoques Fath's studio practice, and then follow Robert Piquet, Lucien Ldiong Elss Schiaparelli and other designers. Givenchy (GIVENCHY), February 2, 1952 is an important day, because on this day in Paris for the first time introduced the works of the individual will be released. In this white cotton, combined with elegant embroidery and Huali Zhu fashion show, his creative talent to make the audience astounding, but also laid the revered image of Givenchy handbags in the fashion industry. In 1953, in addition to stores in Paris, Rome, Zurich and Buenos Aires, Givenchy shop opened in succession. In 1957, he established another company les Parfums GIVENCHY launched two perfume L'Interdit De. Since then, Givenchy under the name of the product after another developed expansion; the introduction of the first male perfume Monsieur de GIVENCHY in 1959; in 1968,, Givenchy clothing line listing; 1975 launch of Men series GIVENCHY Gentleman; 1989, GIVENCHY Beaute make-up series with Swisscare pour GIVENCHY skin care series listed. In 1988, Givenchy was France's LVMH Group acquired, but the Givenchy I still managed brand fashion design work until his retirement in 1995.

Century Sanskrit hope the 4G mark, respectively, on Genteel, by Grace, Gaiety as well as GIVENCHY, this is the original French designer Hubert, de GIVENCHY founded Givenchy are given to the brand spirit. Today, though after a different designer, Givenchy of 4G spirit never changes. Wholesale Handbags Some say that depends on the design of Givenchy, reflected from the classic beauty of Audrey Hepburn who. Givenchy met with Audrey Hepburn in 1953, originally mere clients of mutual appreciation of each other's talents to progress into a good friend. The subsequent four decades, Givenchy not only designed for Audrey Hepburn, everyday clothing, but is also responsible for the RBI Audrey Hepburn wore in the movie clothing, including the "Gem of Life", "Darling child and frauds by swapping ". L'lnterdit perfume, launched in 1957 is especially designed for Audrey Hepburn. Givenchy the kind of luxurious and elegant style, more or less a reflection of their personality. Hearty and humble plus Frenchman romantic affection, so the Givenchy to win the reputation of the fashion industry Binbin gentleman. He said: "The real beauty is from the traditional respect and admiration of the classical", this phrase also accurately depict that he is a perfectionist, but also the essence of its design.

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Christian Dior brand status

Christian Dior brand status

Dior not only the fashion hub in Paris after World War II recovery, single-handedly planted two famous designers: Pierre Cardin, Yves St. Laurent. Dior's also a result of new faces, it is in Saint Laurent, Wholesale Handbags Marc wave John Ferre and John Galliano and other outstanding designers have been efforts, to date, Dior, this brand is still is that people trust, to pursue, whether it is clothing, leather goods, cosmetics, perfume.

Christian Dior brand identity

Dior clothing and other brands approach it without any CD or Dior, a clear sign on the clothes and body, (even though the Dior classic signs are also very light color, such as light gray part of the clothing under the collar at the end dark gray word Dior logo and part of the bag's mobile taken off will be obvious but very impressive DIOR words. Dior, do not sign on the outside.) and clothing marked with Christian Dior, Paris is the best identification method. In addition, Dior, relatively high-end clothing line (of course, the DIOR itself is a high-end brand, here refers to high-end high-end) clothing the subject of bar code will be very thin red line, is said to be Dior's original. CD: This abbreviation is often seen on the Dior accessories, such as the side of the glasses frames, buckles, belts, wallets. Dior: hang put the ring on the key ring, DIOR four letters strung together, is the most obvious sign of the "Lady Dior" bags was almost Dior is another obvious mark. Diamond Check: Dior, dedicated Diamond Check, less clothing, and more obvious to see the Dior wallet.

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Christian Dior brand historical event records

Christian Dior brand historical event records

1946: Christian Dior, clothing company founded in Paris

1947: launch a clothing line -- 1947 spring and summer clothing line to the style of the "new look" stunned the world fashion industry. 1947, than the vesting of Beverly was the rage of the brand, Christian Dior's, began to turn the handbag design and development, continue to pass the world with elegant artistic taste in France and Conciseness way of life.

1948: Christian Dior perfume company was founded in 1948

1949: launch of 1949 -- 1950 autumn and winter clothing line, within eight days, the company has received orders for over 1200 dresses

1951: set up the gloves, stockings department

1953: launch of 1953 - 1954 clothing line to the style of "shocking" --- about to skirt length shortened to 40 cm from the ground, stunned the British Isles

1954: Christian Dior, the first store in London, opened in Paris, the company's employees has reached 1,000 people, distributed in 28 workshops, accounting for half of the at that time, French high fashion export volume of manufactured out of high fashion; push the 1954 -1955 autumn and winter clothing refreshing

1955: Christian Dior, in Paris's famous Sorbonne lecture will be held more than 4,000 college students come here especially; Yves Saint Laurent joined Christian Dior, Mr. Dior's assistant

1957: Dior, Mr. unfortunate soldier died of a heart attack, Yves Saint Laurent stepped in, Mr. Dior's successor, in charge of Dior clothing design.

1995: September Dior family classic bag models iconic Lady Dior Handbags was first introduced, and won the favor of Princess Diana. Princess Diana on several occasions to bring the Lady Dior to attend the international occasions, and the paragraph bag fame, greatly favorable. Now, the Lady Dior handbag is a classic fashion accessory, suitable for day and night on different occasions, the Dior representative handbag.

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The story about Christian Dior

The story about Christian Dior

In January 1905, was born in Normandy, France
1920 -1925 years, studying political science
1928 -1931 years, art dealers
1931 -1937 years, freelance designer
1937 -1939 years, Piguet clothing store assistant designer
1941 -1947, Lelong clothing designer
1946, set up their own shops

In 1946, Dior chance coincidence business tycoon Marcel Boussac, the two hit it off, has 85 employees and invested 60 million enamel Lang funds Christian Dior Handbags shop in Paris's most elegant and prestigious Avenue Montaigne Avenue Montaigne) founded on the 30th in the shop decorated to Mr. Dior favorite gray and white with the French Louis XVI style.

February 12, 1947, this is a glorious day, Dior opened his first fashion show, launched a fashion line called New Look. The fashion has a distinctive style: skirt length is no longer drag, that women breast augmentation abundant buttocks, slim waist, soft shoulder-shaped curve, breaking the lines of the post-war women's conservative old-fashioned. This style sensation in Paris and the whole Western world, giving the left a deep impression, Wholesale Handbags Dior big noise in the fashion industry reputation. When a model appeared in front of people almost could not believe their eyes: that round table placed large dress, that slender, tall chest, tilted hat shading his half-eyes ... suddenly let people shines, sitting in the ladies in the audience was wearing a skirt and jacket strapped to his body began to feel upset and disturbed. On this day Dior big success.

Soon, Dior, with his first fashion series "fashion" to the rise of the cause to the other side of the Atlantic - the United States. The news soon spread throughout New York, Dior finally take root in New York's Seventh Street (the nationally known street). Dior's arrival to the home of "Uncle Sam" once had one war to cut ties with Europe to bring a unique charm and color of the European fashion. People began to say goodbye to the miniskirt, lantern sleeves, flat-heeled shoes and the broccoli fancy hat. Dior's designs but also to break the pre-war rage Chanel Handbags, fashion. Dior that half cover the face of the broad-brimmed hat and put on a large rustling dress, so that people look back to classical times. This is the Dior emphasize a new style.
Dior in the second period of the creation of bold use of black. Black pure wool dress skirt around the circumference of as much as 40 meters. The Dior second phase of works called "Dierame. Subsequently, Dior, there are plans to develop his career to Cuba, Mexico, Canada, Australia, Britain and other countries. Established an extensive business network in a few short years all over the world.

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Christian Dior

Christian Dior

Dior is a famous French fashion consumer brands. Mainly engaged in Dior handbags, women's, men's clothing, jewelry, perfume, cosmetics and other high-end consumer goods. Men's brand is now independent of the Dior men's. Since its inception in 1946, Dior has been synonymous with gorgeous and elegant. Whether it is the fashion, cosmetics or other products, Dior, has been ranked top in the fashion hall.

Christian Dior brand history

Christian Dior was born in Normandy, France in 1905, "Dior" in French is "God" (Dieu,) and a combination of the "gold", gold later became the most common color of Dior brand. Christian Dior is not a fashion design background, graduated from the Paris Institute of Political, but also as the son of the entrepreneur, his passion for art has never faded. In the field of fashion is constantly drifting, 1946, have reached Buhuozhinian the Christian Dior r only, Avenue Montaigne in Paris, opened the first store personal clothing. Since its inception in 1946, Dior has been synonymous with gorgeous and elegant. Whether it is the fashion, cosmetics or other products, Christian Dior has been ranked top in the fashion hall.

1935, independent of the early Christian Dior has gone through a very dark period of time. Every day he had a newspaper small ads, search for jobs, he had no fixed address, sometimes living with friends, sometimes sleeping on the streets, hungry for a meal, eat a meal, and ultimately had tuberculosis. Nevertheless, Christian Dior has not collapsed under the Day when Christian Dior, find a job and into a deep frustration, a fashion industry friend suggested that he painted a number of fashion design, only to be popular. Each design of a fully revealing his unique talents, he firmly grasp the dynamic of life, each design are so lifelike.

In 1937, Christian Dior has finally become fashion wholesale handbags Pignet ". At this time, the outbreak of World War II, Christian Dior was forced to leave Paris to reunite with their families. When he returned to Paris, his location of the Pignet "fashion designers have been others alternative, he had become an assistant. Dior then over the old, and his friends around a successful career, turn to Christian Dior to make things happen. Years of trial and error so that Dior is maturing, he is clearly aware of his talent. He is a born designer, cutting, never learned the art of sewing, but clear in their minds the concept of cutting extremely keen sense of proportion.

Christian Dior himself once said: "The perfume is the door to a whole new world, so I choose to manufacture perfume, even if you only stay for a while next to the perfume bottle, you will be able to feel my design charm I dress every woman exudes the hazy attractive Ya Xing, perfume is the indispensable complement to the female personality, it can be embellished my clothes, and make it more perfect, it makes women and fashion style Wan kinds. "

In 1973, Dior company that set up their own R & D Center of Mi-yeon. They have nearly 200 researchers, biologists, physicians, pharmacologists, and global networking more than 20 university research centers and scientific institutions, and common efforts in the forefront of the innovative technology of the Mi-yeon. For each of their products, the touch has been Dior emphasis, they adhere to the same tradition. Silky texture, beautiful skin, and the focus required by the enchanting aroma are female; Dior skin care products to bring the perfect combination of technology and pleasure.

In 1947, Christian Dior launched his first fashion series: rapidly away in the waist highlight the contrast curve and chest, leg length and the black wool skirt with delicate folds, coupled with the modified compact The shoulder line, the subversion of all eyes, known as the "New Look", which means Dior give women a new look. Indeed, Christian Dior, rebuilt post-war women's beauty, set a noble elegant taste of the 1950s, also the name of Christian Dior, deeply imprinted in the hearts of women and the 20th century fashion history.

Dior has become a classic, with elegant addition to its innovative design, has also fostered many outstanding young designers. Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano at Dior after the death of one after another took over, exceptional design skill will be Dior's momentum to a vertex, and they uphold the spirit of the design are the same - Dior's exquisite tailoring. 2001 French designer Hedi Slimane took over the renamed DIOR HOMME, his design emphasizes the perfect lines, the small size of the garment through the lean young male model showing the beauty of a little morbid, swept the world .

Today, Dior's brand range in addition to high fashion, has already expanded to the field of perfumes, furs, sweaters, underwear, cosmetics, jewelry and shoes, keep trying, and constant innovation has always maintained an elegant style and taste. 1947, in Paris after World War II in the process of reconstruction of the world fashion center, Dior, made an indelible contribution; 2005, Christian Dior, the centennial of the birth of Dior continued to bring a new experience for people's life and wearing .

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Chanel advertising communication

Chanel advertising communication

Amazing vision has always been elegant and unique

Advertising brand image to establish and promote product sales, an important carrier of any company will focus on advertising spread, and more or less ad. Advertising the existence of a good or bad effects, the final response to the merits of advertising, such as the degree of the effect of advertising design, advertising, media, appropriate or not, the choice of the number of ads cycle. Only a comprehensive, well balanced, good advertising campaign will run out. Chanel No. 5 perfume ad spread operation in this area can be described as a model. Effect, such as advertising design handbags, Chanel No. 5 perfume ad on the one hand has a stunning visual performance, such as black, red, solid color background stands a huge "5", standing in the middle of a superb beauty, Chanel No. 5 perfume from the beauty of the hands fly up, perfume romantic drift sprinkle in the air, giving a kind of beauty, a strong visual sense, on the other hand, with its connotation of the brand closer together, convey a kind of noble, elegant and elegant, so that consumers can go to enjoy the tastes and memories - this design can go to please the demands of expression and advertising, no doubt, put the Chanel No. 5 perfume brand to be advertised, to convey to the target consumers of things melt in which. With good design work, if you put in is not appropriate, it is equal to a boondoggle. Chanel No. 5 perfume brand advertising media is strictly controlled, must be Chanel No. 5 perfume target consumer group is closely related to the media, such as high-end professional magazines, upscale clubs, magazines and so on. This article is from the Amoy music network. Chanel No. 5 perfume is a planned, targeted to launch in the number of ads and cycle, the coverage may not be particularly broad, but they insist on advertising to convey timely and in place.

Chanel brand terminal construction

Concentrated in the wealthy elite gathering place

Terminal sale is a brand, product, and all efforts to convert the value of the last one off the terminal building will help the display and sale of products. Chanel handbags No. 5 perfume in the terminal building is of great importance to choose a more rigorous and accurate. In order to better target and attract the target consumer group, a lot more to promote the overall sales of Chanel No. 5 perfume, especially its terminal counters, special shops opened in upscale department stores, five-star hotels, clubs and other wealthy celebrities gathered place, and generally the place hard to find nowhere to Chanel No. 5 perfume. Why should this operation? Chanel No. 5 perfume around the positioning of the brand to convey the core brand values ​​of the decisions and choices. In fact, brand-centric go characteristics, suitable for the development of the terminal road construction to reduce the blind exploration of the business or brand, to promote the rapid development of enterprises, like Chanel No. 5 perfume.

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Chanel quality assurance

Chanel quality assurance

Nose refining on the superior quality

Core competitive products have a very good point, also a need for quality to support it, will be a long time to promote the sale of products. Chanel Lady of course, well versed in this art - 20th century famous sexy movie star Marilyn Monroe candidly reveal the secret of her unique sexy charm had said: "The Night I only use Chanel No. 5. A seemingly unusual words, but it points to the superb and contains a unique mood modulation skills of the Chanel perfume, Chanel's wife in hopes of finding the unique characteristics of the product at the same time, practical action to support the unique characteristics to to promote Chanel No. 5 perfume imported successfully market and grow up healthy. Wholesale Chanel handbags, the perfume is not step by step to follow the production process is modulated, but to fully mobilize the perfume deployment of the division of the olfactory, visual, touch, hear, taste, and other nerves, with the body, mind, and spirit to feel and experience the product , with all the mind to create products. Can directly say, Chanel No. 5 perfume concocted by the modulation division, with their nose, thus ensuring the Chanel No. 5 perfume is consistent with people's sense of smell habits, but also with the unique taste and style. As described by the Chanel Lady: "This is what I want a different kind of perfume in the past; a woman's perfume; a smell fragrant, unforgettable perfume." In 1986, with Chanel "nose" nickname perfumer Jacques Polge created Chanel No. 5 Eau de Toilette, elegant women with new re-interpretation of the light and lively lemon fruit with vanilla vanilla, giving a light fragrance of sweet and surprise The joyous atmosphere. In addition, the production of perfume for Chanel Jacques Pollge company has been to adhere to the unique ingredients: the use of a produced in Grasse jasmine and May rose. It also laid a solid foundation for the smell of Chanel perfume unique to the high quality and fragrance.

Chanel bottles shaped breakthrough

Chanel into the atrium of the aristocratic ladies

On the consumer is increasingly demanding requirements, in addition to product features, quality, capacity and other basic things, color, packaging, bottle-shaped, the promotion of sales also plays an increasingly important role. Chanel No. 5 perfume has been the unique product of support and complete quality assurance team is already enough. Chanel Lady is not perfect, but also once again enhance the Chanel No. 5 perfume bottle-shaped, making it completely independent of the high-end perfume forest, issued a strong dazzling light and unruly training. Based on the concept of Total Look, Madame Chanel perfume is the important step for women as a whole dress is the last one finishing touch. Therefore, even if only the perfume family will be released perfume, fashion designer born Chanel handbags Lady decided to stick to launch perfume chanel brand and bottle-shaped design has obvious talent and remarkable views: "My aesthetic different point of view with others: others for fear of lack of adding up, and I am a subtract. "It is for this reason, the perfume Chanel No. 5 perfume bottle shape design in the same period of work which has become to see up the most strange one, because all extremely complicated and beautiful as possible inside the perfume bottle, only Chanel No. 5 perfume bottle naked bottle. But a simple form - shares the new aesthetic force successfully moved into the elegant atrium of aristocratic ladies, and they finally do not have to be addicted to the vanity of the rich, in a simple and powerful design, find valuable texture. Bottle of Chanel No. 5 perfume bottle shaped like a gem cutter-like shape, the square of transparent crystal bottle shape, neat lines, "CHANEL NO.5" black font rendering in white on top, is impressive. Chongshang Fu Lai downtown was not optimistic about this looks like a perfume bottle Yao Guanzi even seen the Chanel No. 5 perfume, fashion experts agree that we should lose the life of the reputation of Chanel Mrs. In this bottle of "crude" bottle. A result, they did not think that this bottle had they do not like perfume, popular in the world than we have their life expectancy is also a long time. Also due to make it so, Chanel No. 5 perfume bottle a modern aesthetic was elected in 1959 for outstanding contemporary works of art, among the ranks of the exhibits at the Museum of Modern Art in New York. This is the pursuit of an aesthetic, an important part of marketing differentiation rare - only bold and innovative, out of the new road, brand and product in order to better develop.

CHANEL2.55

CHANEL2.55

Coco Chanel a landmark bag design has shocked the fashion world, it is 2.55. As a pioneer of fashion, Chanel, Ms. bold to introduce the design of the strap for women's handbags, creating a new fashion trend. Since then, this waving a bag so that all women fascinated become fashionable women dream of one single product.

CoCo Chanel Chane2.55 origin of the name

Chanel 2.55 called the world's most bags can stimulate the strong desire of the woman. In February 1955, Europe is still in a period of relative lack of post-war materials. Coco Chanel had an idea in order to save leather,

The details of the retrospective Chanel bag:

Compartment behind: This is the place to put change CoCo Miss Oh.
Square button: This button has a name called Mademoiselle, the French miss the meaning of the expression meaning that the coco Miss never married.
The dual chain: coco origin in the orphanage, the orphanage administrator children from the waist with the same chain cross lock design package strap Chanel bags, coco timeshare just think of a chain of such a thing.
3 bags: put lipstick pouch, attached to the zipper inside the bag, the front compartment.
The front compartment: the original in an orphanage, coco began to fall in love, but no place to put a love letter, she felt that the compartment of the package is a good place to help her put a love letter, and once she is so dry.
Laminated purple: This is the color of his clothes for the orphanage orphans. The administrator of the orphanage was in the abbey - that is, the Mother of them are black and white clothes to wear, which is one of the reasons black and white, Chanel's classic color.

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Chanel Brand Extension

Chanel Brand Extension

Chanel's death in 1983 by the design genius Karl Lagerfeld (KARL LAGERFELD) succession. Karl Lagerfeld has freedom, arbitrary and ease of design mentality, he is always incredible art feel of the two opposing unity in the design, not only imaginative, yet dignified, the Frenchman, romantic, humorous, but also the German rigorous, fine. He did not change the shape of lines and favorite color, but his design from start to finish can appreciate the pure style of "Chanel handbags".

Current Chanel Designer Introduction

Karl Largerfeld (Karl Lagerfeld) is universally recognized as one of the most designers of leading the trend of capacity, he has a steady stream of new ideas every quarter launch of a fantastic new work. You can never guess to The Karl Largerfeld next quarter to be introduced to style, so you can not use any kind of style Karl Largerfeld for summary.
The Karl Largerfeld in 1938, was born in Hamburg, Germany, a wealthy family. The family moved to Paris in the age of 14. The 16-year-old fledgling International Wool Secretariat design competition coat Champion, and thus into the fashion of his artistic career.

Chanel Brand Value

Brand value: $ 5.6 billion
Brand sales: $ 3.3 billion
Coco Chanel's mantra: "Pop fleeting, style forever" is still the guiding force behind the brand. However equally important of Chanel, Karl Lagerfeld, the creative director of its iconic silver pony tail, dark sunglasses and black suit, becoming the most prominent men of the fashion industry.

Chanel Brand Style

Sportswear with a strong male elements Jersey suit, two-piece tweed suit (the Tweed), breaking the old values ​​of costume jewelry, with a strong feminist color camellias totem, or Marylin Monroe, in bed only wear - Chanel No.5, Chanel often challenge the old system created a new fashion. Ms. Chanel The most special thing is gorgeous and practical, capture inspiration from life around, especially love. Unlike other designers to ask others to meet their design, Chanel offers a liberating freedom and choice, the trend-based fashion design from a male perspective into the independent arena for the performance of female beauty. Abandon the tight waist, whale bone hoop skirts, and promote shoulder-style bag with fabric suits; Coco Chanel single-handedly dominated the first half of the twentieth century, a woman's style, attitude and lifestyle, a simple, comfortable and luxurious new philosophy, as she was alive said: "the opposite of beautiful is not poverty, but vulgar.

In January 1971, Coco Chanel died, at age 88. Current Chanel designer Karl Lagerfeld at the helm in 1986, he practices with the new interpretation of the detailed, luxurious, and never faded spirit of the popular Chanel. The Swedish and German descent, always wearing big black sunglasses genius designers most praiseworthy at what he and Coco Chanel, full of talent but to flow with the blood of deviant. He will dress in the first quarter after taking office skirt cut break with bright exaggerated fake jewelery, shocked the fashion world, Chanel momentum towards another peak in these 20 years.

"Chanel is the representative of a style, a timeless style, Ms. Chanel is so described his design, not thinking about what to do next, but ask yourself next to the manner in which performance, so to agitation will never stop. Enthusiasm and self-confident Ms. Chanel spirit of these shares into every one of her designs, Chanel has become a very personal style of the brand. Chanel's design with a distinctive personal touch, her pursuit of freedom, but love of man; her powerful independent but there are full of femininity. Her hometown - Auvergne of central France - is full of the poor areas of the extinct volcano terrain at the age of 70 she had described himself as "active volcanoes of Auvergne and the only one eternal"; now look to new faces brand complicated popular industries, Chanel is still active volcano of the fashion world a forever immortal.

Chanel

Chanel

Founder Gabrielle Chanel in 1913 Chanel brand was founded in Paris, France. Chanel's wide range of products, clothing, jewelry and accessories, cosmetics, perfumes, each product is known, in particular, her perfume and fashion. Chanel (Chanel) is a well-known brand 80 years experience, Chanel Fashion has always elegant, simple, elegant style, she is good at breaking the traditional, early 20th century, the 1940s "tied up" women push and comfortable, which is perhaps the earliest modern casual wear.

Chanel founder of the story

Who is the founder of the Chanel brand, what bewildering story? Perhaps the international luxury brands have a lot of understanding people, I am afraid to know not but as a real connotation of the brand by its founder is inevitable. Often the founder of the brand has what kind of character and attitude, the majority will be given twelve brand. The following describes the story of the founder of Chanel. A well-known brand has 90 years of experience, Chanel Fashion has always elegant, simple, elegant style, she good at breaking, early 40 's success will be "tied up" women to the simple, comfortable, and maybe that is the first modern casual wear. Chanel is the most understanding woman, Chanel's wide range of products, every woman in the world of Chanel can always find something of my own, and even spread the word in the European and American women in society, "When you can not find the right clothes When you wear a Chanel suit. Chanel was born in 1883, is a French poor unmarried couple's second child. Her father was a grocery hawkers from the plug Wenshan, the mother of the Auvergne mountain grazing female. Said, Chanel was born in Saumur, France; Another argument is born in the mountains of southern France Auvergne. In fact, the legends about her life experience, has always been different opinions, coupled with Chanel to death trying to evade and cover up, even more so her origin is covered with fog. Chanel's childhood was unfortunate. Five years old his mother died of tuberculosis.

Chanel 1883 was born in Saumur in France. She was twelve years old my mother passed away, his father dropped her four brothers and sisters. Since then, by her aunt, she brought up a child admitted to a convent school (Convent School), and learned hand sewing skills. In her twenty-two years, or 1905, she was a cafe singer (Cafe singer), and from the stage name "Coco" sing-song living in a variety of clubs and cafes. In the career of this singer, Coco has made a two patrons to become their lover, confidante, a British industrialist, a wealthy officer. Meet dignitaries, so the COCO financial ability to set up their own sub shop.

In 1910, Coco in Paris opened a women's hat shop child (millinery shop), with the extraordinary skills of sewing, sewing a another top style simple and engaging hat. Her two friends as she introduced a lot of celebrity guests. The ladies are tired of the fancy trimmings, Chanel simple hat for them to like Oasis cool. Just one year, the business is rising, Coco shop in her son moved to the temperament more fashionable Rue Cambon (fashionable), since this area is the base of the Chanel headquarters. Hat can never meet Coco fashion career ambitions, so she enter the field of Haute Couture (Haute Couture). In 1914, Coco opened two boutiques later far-reaching fashion brand Chanel declared officially born. Into the Twenties, Chanel, has designed a number of innovative models, such as knit sailor dress (tricot sailor dress), black miniskirt (little black dress), turtle neck sets of clothing. Moreover, Coco inspiration from the men's, women add a little more taste, a change when women too bright Profusion fashion. For example, will suit jacket (Blazer) to join the women's collection, it launched a women's pants. Do not forget, in the 1920s women only wear a skirt. Coco this series the creation of a major revolution in the history of modern fashion. Coco unique fashion aesthetic insight and a rare talent, she made a lot of poets, painters and intellectuals. Her friends have abstract masters Pablo Picasso (Picasso), French poet Jean director. Cocteau (Jean Cocteau) and so on. 1:00 Merry refined, golden era of the French fashion and the arts.

Chanel (Coco Chanel) fame, met the Russian composer Igor Stravinsky (Stravinsky 's Igorgor), Igor with his wife and young children to France to show "The Rite of Spring". "The Rite of Spring" at the time, avant-garde art of the stage, the Frenchman does not accept, Igor underappreciated. Igor's creation has been the Chanel appreciated and innovative, she not only funded Igor continue to create, but also to Igor and his wife and children moved to a mansion to live with her. Igor's wife sick, beautiful and sexy independently Chanel proximity to the Bedroom, and Igor this name married man, ... Igor wife said at pains to her husband, her daily morning wake up always smell the taste of an rot, just thought it was indoor flowers, and finally found that the body inch by inch in the decay. Also because of her remarks, Igor later when touching and Chanel, filled with struggle. To depend on others with children to leave the Chanel mansion, Irina, to write the letter people left a deep impression on Chanel, she said: I have great respect for your generosity, but can not respect your moral.

In addition to fashion, Chanel launched in 1921 Chanel No 5 perfume, the actress Nicole Kidman (Nicole Kidman) the spokesperson No.5 perfume bottle is a very with the Art Deco taste of the Art Deco glass bottles. The "double C" logo this bottle of perfume to be the most profitable product of Chanel history, and enduring Hengyuan time on the promenade, so far in the official website of Chanel still focus on introducing products. The 1930s and 1940s, the outbreak of World War II, Coco Chanel shop in her son off, with the love of the Nazi officers fled to Switzerland. In 1954, Coco's return to France, Chanel, to make a comeback, she has always been simple and natural style of women's quickly re-captured a public Bali Shi female. The short thick coat, bell-bottoms, and so is Coco Chanel works of the postwar period. Or just talk about post-war Chanel style has remained simple and rather expensive Korea, the use of the Tartan Plaid or Scandinavian-style geometric print, and often spend tweed (tweed) made clothing, comfortable and natural.

Coco Chanel1971 years after the death of the German designer Karl Lagerfeld to become the heart and soul of the Chanel brand. Since 1983, he has served as the chief designer of Chanel, the Chanel fashion towards another peak. There is an interesting place worthy of mention, is the brand created nearly nine decades, have never had a men's, until 2005/2006 autumn and winter series was made of several pieces of men listed only. Chanel's life are not married, she created a great fashion empire, while the pursuit of the life you want, their own women own the best example, and most understand the feelings of pleasure, a new era of women. British aristocracy ETIENNE BALSAN between each other subsidized she opened the first millinery shop, while another ARTHUR CAPEL contribution to open fashion stores; travel with her and the Duke of Westminster, inspired to design the first tweed suit materials; every male in the life to stimulate a source of creativity, she is not just lucky, but very hard and serious work! Even been more than 70 years old she still come back no longer serve. Chanel in 1983 by Karl Lagerfeld as fashion director, but so far the new still Chanel spirit of each season for the design concept.

Burberry event records

Burberry event records

1856
As young as 20-year-old British boy Thomas Burberry single-handedly founded the Burberry brand. Thomas Burberry opened his first outdoor clothing store in the South of England Hampshire Basingstoke,
1870
Excellent quality, the use of innovative fabrics, as well as on the jacket design makes Thomas Burberry has won a number of loyal customers, to 1870, the shop has begun to take shape.
1880
Thomas Burberry invented a very good ventilation, wind and rain, not easily torn Gabardine, namely gabardine.
1888
Thomas Burberry invented Gabardine successful in obtaining a patent, and the British officers design and manufacture of raincoats.
1891
Thomas Burberry opened its first retail shop in London's West End Haymaket Street, the headquarters of Burberry.
1895
Burberry is a British officers called Tielocken windbreaker originator today windbreaker. Early hunting and fishing equipment must have a good effect of weatherproof and can withstand considerable wind and rain and also have good air permeability, Burberry clothing to meet this requirement, to provide customers with the excellent performance of clothing.
1901
In 1901, the Burberry raincoat style in the First World War, was designated as the senior British army uniforms. He also founded the Knights logo of the brand, and is registered as a commercial sign. Today, it opened the British Oxford Dictionary, the Burberry coat has become another word.
1910
Burberry launched a women's collection, and opening new branches in Paris, France.
1911
The Burberry virtue as the first to conquer the South Pole traveler Ronald Amunden, travel clothing and famous world. Another one went to the southernmost trip captain, made of Gabardine tents, this tent was later exhibited in the Art Gallery in Bruton.
1924
Burberry red, brown, black plaid registered as commercial signs, and began to be used as the lining of the coat, this checkered pattern of Burberry's classic logo.
1942
Hollywood actor Humphrey Bogart in the movie "Casablanca" in wearing a trench coat, the classic image of popularity. Burberry by Queen Elizabeth II granted the Royal Warrant, the royal Queen brand.
1967
Burberry plaid began to be applied to umbrellas, luggage articles and scarf, but before that is mainly used as windbreaker.
1980
Burberry began in the 1980s specifically to expand the retail business in the United States. Opening new branches in New York in 1978.
1981
Burberry cosmetics series.
1989
Burberry second Royal Warrant of HRH The Prince of Wales, issued by the
1997
The joining of the current CEO Rose Marie Bravo, Burberry, the new management team introduced a new design, product range and unique campaign in order to make the brand more younger.
1998
Italian designer Roberto Menichetti became design director of Burberry.
2000
The opening of the new Burberry global flagship store in London west state street.
2001
White handsome British designer Christopher Bailey, Burberry, as its design director. He is also responsible for the overall brand image, advertising, art direction, store design and visual image, and launch the introduction of a the Prorsum senior men and women series, wash the ancient image of the brand in the past. In addition, the Burberry Check, a new color - black, red plaid, and recruited supermodel Kate Moss and Stella Tennant, wear the Burberry Check bikini shot Stills, once in brand ebb Burberry restore its former glory, so that sales The amount has doubled, and a hundred years the highest sales year.
2002
Burberry stores in London and New York launched a service of The Art of the Trench tailored coat.
2003
Burberry also launched a new series named after the founder Thomas Burberry, and to provide more timely younger light clothing, to further promote the brand to younger tastes owners.
2004
Published early next year the new feminine fragrance, Burberry Brit fragrance selection of Asia's most popular sweet floral flavor, bottle design continues the spirit of the brand, and long ergonomic bottle.
2005
Burberry plans to support breast cancer research, creative director Christopher Bailey has designed a special edition of trench coats and scarves to support breast cancer charity fund-raising activities.
2006
The Burberry establishment of the 150th anniversary of the brand launch of the Burberry Icons series to celebrate this special occasion. Angela Ahrendts formally appointed Group Chief Executive Officer, while the former chief executive Rose Marie Bravo as Vice-Chairman. In that year, Burberry launched the new female fashion fragrance Burberry London perfume brand classic checkered patterns do packaging.
2007
Launch of the Burberry The Beat perfume advertising as the spokesman for the British supermodel Agness Deyn. Design Director Christopher Bailey, the British Fashion Awards ceremony for best menswear designer award.
2008
Christopher Bailey, to obtain in the United Kingdom Royal Theatre at the 21th GQ Men Presentation Ceremony Designer of the Year Award. Nominated by the prize presentation ceremony for best menswear designer of the London fashion.
2011
Asia's largest flagship store in Beijing McIlroy new world opened the store for the three-tier flagship store, the area of ​​1200 square meters, the opening day is organized large-scale live events to worldwide dissemination of music, digital technology and the fashion industry in the UK.

Burberry brand story

Burberry brand story

Are in Britain on the streets, even the blowing wind, under the rain, but the British do not love umbrella, preferring to wear a windbreaker. This is not the quirks of the British, but the benefits of a rain coat, and lift the coat, many people first think of is that the British brand Burberry. The First World War, Burberry has been designated as the image of senior British military uniforms.1856, founder Thomas Burberry in England Hampshire Basingstoke opened to see tailors, 1879, he developed an organization strong, waterproof and breathable twill fabric Gabardine (gabardine), due to the characteristics of durability throughout dictates. British pilots and the army soon widely used. The late 1990s, the fashion industry blowing the brand new trend, Burberry began the pursuit of a breakthrough in large environments.Incumbent brand CEO Rose Marie Bravo, Ms. in 1997, Burberry, and has hired Roberto Menichetti Christopher Bailey, as a design director, photographer Mario Testino and supermodel Stella Tennant and Kate Moss combination of classical elements into so that traditional British noble personality and lifestyle extension, re-Kingdoms Burberry's new impetus to philosophy.

Familiar with Burberry's people see the "Burberry check" just like to see their beloved brand. This with a strong Scottish-style plaid registered as trademarks in 1924, Soon, red, camel color, black and white check became synonymous with Burberry products. Blue joined them, enrich the connotation of the Burberry plaid. In both nostalgia and innovation, Burberry's plaid style successfully penetrated into various fields from clothing, accessories, home supplies, has experienced nearly a century famous is not bad. Burberry is a very easy to cause the brand of romantic reverie, people like it because, not only because of the classic history of 100 years, the iconic plaid, Rose Marie Bravo said, "high fashion to return to the magnificent luxury fashion, the young The generation of truly traditional model of "recovered from Burberry.

"Wearing a Burberry raincoat"

Burberry - one from the United Kingdom brand, with a strong British colors, was founded in 1856, the owner is Thomas Burberry. He was the baptism of British education, has a typical British temperament. Therefore makes the BURBERRY on the basis of inheriting traditional British design concept, the brand continues to flourish. Burberry gowns worn by the shepherds cool features inspired by the unique practices of the secret, we developed a waterproof wrinkle-free, warm and breathable fabric: gabardine, and this word as a trademark as long as 40 years. Before a fashion brand, Burberry has been a more practical brand, the most famous product is the trench coat. "If the western sky by a huge dark clouds enveloped, it began to rain, rain, from the president and senior white-collar workers to cutting-edge entertainment stars have a common feature: wear Burberry raincoat, this raincoat taste the best interpretation. Precisely because it is lightweight, breathable, wind and waterproof charm, from the late 19th century until the early 20th century, Burberry unbeatable reputation in the Outdoor sector. 1914 during World War II, the British officers wore Burberry specializes in the production of weatherproof clothing, in addition to practical features, Burberry's design is also open to a certain degree of trendiness, war clothing style of the British officers of the stylish and practical double extreme: the distinctive insignia, the thong with the cuffs, collar button, deep pockets and weather-proof pocket cover. Peacetime, Burberry has become explorers and outdoor activities of choice. The first landing to the South Pole Roald Amundsen reached the feat will be a Burberry dress, in addition to the highlight of Burberry weatherproof features, but also local left a Burberry tent. After, John Alcock, Arthur Brown across the Atlantic Ocean, wearing Burberry clothing.

Burberry brand legend

Burberry brand legend

In 1856, the 21-year-old Thomas Ba Boli in Basingstoke, Hampshire, England, opened an outdoor clothing store called "Burberry". Well-run, the store's business is thriving. In 1870, Burberry has become well-known business of the local production of outdoor clothing, and even some well-known athletes are also regulars. Open until today, the Oxford Dictionary of English, if you want to check the word "coat", you will find the "Burberry" has become another word of the coat, with an extraordinary sense!
Burberry another classic can be said to constitute the Check in beige, red, black and white lines. Originally used to coat the inside of the Check, appeared for the first time in 1924, elegant and stylish tone, until today, Burberry's clothing and accessories can be said with the coat and said the two classic.

Burberry trench coat fashion

Had given draper apprentice Thomas Ba Boli clever and cunning, in the late 19th century, Burberry gowns worn by the shepherds cool features inspired by the unique practices of the secret, developed a waterproof wrinkle warm and breathable fabric - gabardine, and this word as a trademark for 40 years before a fashion brand, Burberry has been a more practical brand, the most famous product is the trench coat. "If the western sky by a huge dark clouds enveloped, it began to rain, rain, from the president and senior white-collar workers to cutting-edge entertainment stars have a common feature: wear Burberry raincoat, this raincoat taste the best interpretation. Precisely because it is lightweight, breathable, wind and waterproof charm, from the late 19th century until the early 20th century, Burberry unbeatable reputation in the Outdoor sector. 1914 during World War II, the British officers wore Burberry specializes in the production of weatherproof clothing, in addition to practical features, Burberry's design is also open to a certain degree of trendiness, war clothing style of the British officers of the stylish and practical double extreme: the distinctive insignia, the thong with the cuffs, collar buttons, deep pockets and weather-proof pocket cover. Peacetime, Burberry has become explorers and outdoor activities of choice. The first landing to the South Pole Roald Amundsen reached the feat will be a Burberry dress, in addition to the highlight of Burberry weatherproof features, but also local left a Burberry tent. After, John Alcock, Arthur Brown across the Atlantic Ocean, wearing Burberry clothing. The Burberry officer q called "the coat of Tielocken, it is also the prototype of the famous Burberry trench coat. In 1901, Burberry officially commissioned by the British military, and to design new uniforms for the British officers. , Burberry's famous horseback knight logo available, Burberry company will be registered as a trademark. The first 10 years of the 20th century, Burberry began to expand their market, and taken the United Kingdom abroad, to set up their own stores in Paris and New York.
One thing shocked the world in 1911, the Burberry brand and famous. This year, the Norwegian explorer Roald Amundsen, Colonel led a five-man squad to become the world's first reached the South Pole, but his equipment is the Burberry brand of outdoor products and clothing . At the South Pole, he left a Burberry tent twill prove he completed the expedition to the latecomers. Amundsen reach the South Pole, the Irishman Ernest Shackleton decided that the first crossing Antarctica, his expedition used in outdoor products produced by Burberry. During the First World War, Burberry continued to design uniforms for the British army.

Burberry British style "grid"

In 1924, Burberry registered another of its famous landmarks: plaid. This red, white, black, light brown four-color plaid, Bobo use in the coat lining, and later almost become synonymous with Burberry's. In 1930, Burberry is also involved in the design of the pilot's clothing. If someday your lattice emotions can not control spreading, around clothes, shoes, scarves and even umbrellas are invariably marked with grid mark; If this is not good enough, want the character grid box, neatly, not partial do not lean, it can only Burberry you willfully give vent to its British style will completely solve your love "grid" complex. Lattice of the United Kingdom as the flag badge of Italy, q is called the Windows, is a symbol of the family flag.
Burberry's signature plaid Burberry family identity and status symbol. This beige, black, red, white, composed of three coarse and a fine cross pattern, unassuming, charming, naturally exudes a mature and rational flavor, reflecting the history and quality of Burberry's, and even a symbol of British national and culture. So far has been a long history of Burberry clothing available today in the world, Burberry typical grid design is a sign of high quality and durable. With tradition, the fine would like to design styles and products produced, in 1955, Burberry gained granted by Queen Elizabeth, Royal Queen's (Royal Warrant) "badge. Later in 1989, Burberry was awarded the badge of the Royal Warrant granted by the Prince of Wales. 1967, Burberry began to use its famous plaid umbrellas, bags and scarves, increasingly highlight the characteristics of the product Burberry .1970, the opening of Burberry flagship store in New York on East 57th Street . In 1980, Burberry continues to expand in the U.S. retail business, New York, San Francisco, Chicago, Boston, Philadelphia, Washington and other places can see it in the chain. In 1997, Rose Marie Bravo as CEO of Burberry, a new management team has brought a new look to Burberry. The new boutique design, new product sequence and distinctive advertising, so this old Burberry brand new life.
In 1999, Bravo invited Britain's most famous fashion model Kate Moss for Burberry photographed a group of advertising inserts and posters. One until today is still regarded as a classic posters, Kate Moss, dressed in plaid wedding held in a British grid wedding "with the groom wearing a plaid tuxedo, all wedding guests were wearing with Burberry plaid clothing, utensils wedding Burberry plaid as a decoration. These posters around the received waves, it not only makes the Burberry once again become a popular fashion brand and the brand quickly by consumers of all ages. The dawn of the new century, Burberry has its immortal fashion has become a symbol of a quality of life. In 2000 and 2001, Burberry won the Award of the British Fashion Council, classical and modern two design series. Into the 21st century, Burberry has accelerated its pace of expansion in the world. In September 2000, opened its global flagship store in New Bond Street, London. In October 2001, Burberry flagship store opened in Los Angeles to the Hollywood star-studded Beverly Hills. Since then, Burberry has built some of the important cities in Germany, Spain, Italy, Russia, Japan, the more unique stores. Burberry classic plaid patterns, unique fabric and generous and elegant tailoring, has become a synonym of the British style. In some dictionaries, "Burberry" means: windbreaker.