Burberry Brand Information
(1) Founder: Thomas Burberry
(2) registration: United Kingdom (1924) English climax brand
(3) designer:
Roberto Menichetti, the former design director
Current brand design director Christopher Bailey
Incumbent brand CEO-Rose Marie Bravo
(4) Brand Features: warrior on behalf of honor, and the shield symbol of protection of the Equestrian warrior holding a shield mark, classic trench coat: beige, red, black and white composition of the classic checkered flag.
(2) registration: United Kingdom (1924) English climax brand
(3) designer:
Roberto Menichetti, the former design director
Current brand design director Christopher Bailey
Incumbent brand CEO-Rose Marie Bravo
(4) Brand Features: warrior on behalf of honor, and the shield symbol of protection of the Equestrian warrior holding a shield mark, classic trench coat: beige, red, black and white composition of the classic checkered flag.
Burberry Historical Heritage
Burberry was only 20-year-old Thomas Burberry, the British guy single-handedly founded, Burberry has become one of the most representative of the British brand. Burberry early development of outdoor clothing. As early as 1880 Thomas invented a waterproof-breathable fabrics, Gabardine, and patented in 1888 for the British officers design and manufacture raincoats, King Edward VII has 70% of Burberry shares, Burberry became the British royal family only holding brand. King Edward VII and subsequently ordered this to Burberry raincoat as the British military uniforms. In 1911, Burberry again with the first to conquer the Antarctic traveler Ronald Amunden, travel clothing and famous world.
Burberry gabardine raincoat designed 1890 has been the trend of ever-lasting. After the war this section gabardine raincoat into the hearts of many celebrity stars, including Audrey Hepburn (RTHK translated: Audrey · Hairpin) and "Casablanca" actor Humphrey Bioscor, and female protagonist Ingrid Boorman. In addition to the 1901 creation of the Knights of the trademark Burberry's well-known mark. Secondly, of course, I must mention the creation in 1924 Burberry Check "Nova" - on behalf of the Burberry plaid. The first time in this plaid gabardine raincoat inside, was registered in 1967 as a trade mark is widely used in other products, such as: umbrella and suitcase. Burberry has been well received by the royal family, royal Queen brand in 1955 and 1989, respectively. 1997 due to changes in management, the joining of the current CEO Rose Marie Bravo, Burberry's direction has changed, has always been mainly to provide clothing for the royal family and the older celebrities and guests As for the multi-faceted, to further expand the guest network. 2001, in, led by creative director Christopher Bailey, Burberry introduced the Prorsum of senior men and women series, not only for the classic gabardine raincoat and checkered pattern into a new end element, is also a brand new fashion image, a wash past the ancient image.
In addition, the Burberry Check, a new color - black, red plaid, and recruited supermodel Kate Moss and Stella Tennant, wear the Burberry Check bikini shot Stills, once in brand ebb Burberry restore its former glory, so that sales doubled, and a hundred years the highest sales year is different from the Burberry London calm, thick, the Burberry Blue Label gives the feeling is light and simple, so many young girls in love with Blue Label and Black Label products. In July 2006, known as the best ever CEO Rose Marie Bravo, the outgoing CEO of the Burberry Look at Burberry is the possibility of maintaining the existing results.
Burberry to enter the Asian market in 2010, high-level signing of the Burberry brand and the Zhao Chenhao Global heat brothers to build Asian-day mission carried elect Global heat brothers album, the thermodynamic song "Global heat brothers to play in the Burberry store global enthusiasts watch hot mv Global heat brothers play, let the only spokesperson for Asia and the Greater China region, called "rare, a separate faction of the Dolphin Prince Zhao Chenhao the objects of the formation of the super-popular star heat brothers, the introduction of the Chinese first hip-hop dance group creative album title song "I feel" sensation in the whole of Asia, shock network, Sogou over the 20 million to create the new miracle of Chinese music. April 2011, Burberry's largest equity heir, found in the in Edward Xianhuang will a royal decree, requiring 45% of the total shares transferred to the name of the great-grandson of the Jewish Department lost in Asia, Edward Abraham, Edward Abraham.
Verified the growth of this Jewish great-grandson of this life in the land in China is the descendants of sarah by Ed Huajiu Shi granddaughter, Edward, Edward sarah princess juvenile Tired of extravagant life of the royal family. Follow the navigation group in 1921 to reach Asia, China, and Young's generals to marry the Chinese system of political forces to die in childbirth after the birth of son. This son was named Edward Abraham,, (Chinese name: Yang Jianhua), due to serious illness, died in southern Libya in June 2011. Therefore, the family of Edward, Edward Abraham, only leaving the daughter of Edward Daisy, (Chinese name: YANG Shu-ice) will be the British royal family, Edward Burberry brand single largest stake holder. This woman refused to accept the family heritage, and refused the marriage of Edward and secular family Prince.
By http://www.irepbags.com published.
