Burberry brand story

Burberry brand story

Are in Britain on the streets, even the blowing wind, under the rain, but the British do not love umbrella, preferring to wear a windbreaker. This is not the quirks of the British, but the benefits of a rain coat, and lift the coat, many people first think of is that the British brand Burberry. The First World War, Burberry has been designated as the image of senior British military uniforms.1856, founder Thomas Burberry in England Hampshire Basingstoke opened to see tailors, 1879, he developed an organization strong, waterproof and breathable twill fabric Gabardine (gabardine), due to the characteristics of durability throughout dictates. British pilots and the army soon widely used. The late 1990s, the fashion industry blowing the brand new trend, Burberry began the pursuit of a breakthrough in large environments.Incumbent brand CEO Rose Marie Bravo, Ms. in 1997, Burberry, and has hired Roberto Menichetti Christopher Bailey, as a design director, photographer Mario Testino and supermodel Stella Tennant and Kate Moss combination of classical elements into so that traditional British noble personality and lifestyle extension, re-Kingdoms Burberry's new impetus to philosophy.

Familiar with Burberry's people see the "Burberry check" just like to see their beloved brand. This with a strong Scottish-style plaid registered as trademarks in 1924, Soon, red, camel color, black and white check became synonymous with Burberry products. Blue joined them, enrich the connotation of the Burberry plaid. In both nostalgia and innovation, Burberry's plaid style successfully penetrated into various fields from clothing, accessories, home supplies, has experienced nearly a century famous is not bad. Burberry is a very easy to cause the brand of romantic reverie, people like it because, not only because of the classic history of 100 years, the iconic plaid, Rose Marie Bravo said, "high fashion to return to the magnificent luxury fashion, the young The generation of truly traditional model of "recovered from Burberry.

"Wearing a Burberry raincoat"

Burberry - one from the United Kingdom brand, with a strong British colors, was founded in 1856, the owner is Thomas Burberry. He was the baptism of British education, has a typical British temperament. Therefore makes the BURBERRY on the basis of inheriting traditional British design concept, the brand continues to flourish. Burberry gowns worn by the shepherds cool features inspired by the unique practices of the secret, we developed a waterproof wrinkle-free, warm and breathable fabric: gabardine, and this word as a trademark as long as 40 years. Before a fashion brand, Burberry has been a more practical brand, the most famous product is the trench coat. "If the western sky by a huge dark clouds enveloped, it began to rain, rain, from the president and senior white-collar workers to cutting-edge entertainment stars have a common feature: wear Burberry raincoat, this raincoat taste the best interpretation. Precisely because it is lightweight, breathable, wind and waterproof charm, from the late 19th century until the early 20th century, Burberry unbeatable reputation in the Outdoor sector. 1914 during World War II, the British officers wore Burberry specializes in the production of weatherproof clothing, in addition to practical features, Burberry's design is also open to a certain degree of trendiness, war clothing style of the British officers of the stylish and practical double extreme: the distinctive insignia, the thong with the cuffs, collar button, deep pockets and weather-proof pocket cover. Peacetime, Burberry has become explorers and outdoor activities of choice. The first landing to the South Pole Roald Amundsen reached the feat will be a Burberry dress, in addition to the highlight of Burberry weatherproof features, but also local left a Burberry tent. After, John Alcock, Arthur Brown across the Atlantic Ocean, wearing Burberry clothing.

Burberry brand legend

Burberry brand legend

In 1856, the 21-year-old Thomas Ba Boli in Basingstoke, Hampshire, England, opened an outdoor clothing store called "Burberry". Well-run, the store's business is thriving. In 1870, Burberry has become well-known business of the local production of outdoor clothing, and even some well-known athletes are also regulars. Open until today, the Oxford Dictionary of English, if you want to check the word "coat", you will find the "Burberry" has become another word of the coat, with an extraordinary sense!
Burberry another classic can be said to constitute the Check in beige, red, black and white lines. Originally used to coat the inside of the Check, appeared for the first time in 1924, elegant and stylish tone, until today, Burberry's clothing and accessories can be said with the coat and said the two classic.

Burberry trench coat fashion

Had given draper apprentice Thomas Ba Boli clever and cunning, in the late 19th century, Burberry gowns worn by the shepherds cool features inspired by the unique practices of the secret, developed a waterproof wrinkle warm and breathable fabric - gabardine, and this word as a trademark for 40 years before a fashion brand, Burberry has been a more practical brand, the most famous product is the trench coat. "If the western sky by a huge dark clouds enveloped, it began to rain, rain, from the president and senior white-collar workers to cutting-edge entertainment stars have a common feature: wear Burberry raincoat, this raincoat taste the best interpretation. Precisely because it is lightweight, breathable, wind and waterproof charm, from the late 19th century until the early 20th century, Burberry unbeatable reputation in the Outdoor sector. 1914 during World War II, the British officers wore Burberry specializes in the production of weatherproof clothing, in addition to practical features, Burberry's design is also open to a certain degree of trendiness, war clothing style of the British officers of the stylish and practical double extreme: the distinctive insignia, the thong with the cuffs, collar buttons, deep pockets and weather-proof pocket cover. Peacetime, Burberry has become explorers and outdoor activities of choice. The first landing to the South Pole Roald Amundsen reached the feat will be a Burberry dress, in addition to the highlight of Burberry weatherproof features, but also local left a Burberry tent. After, John Alcock, Arthur Brown across the Atlantic Ocean, wearing Burberry clothing. The Burberry officer q called "the coat of Tielocken, it is also the prototype of the famous Burberry trench coat. In 1901, Burberry officially commissioned by the British military, and to design new uniforms for the British officers. , Burberry's famous horseback knight logo available, Burberry company will be registered as a trademark. The first 10 years of the 20th century, Burberry began to expand their market, and taken the United Kingdom abroad, to set up their own stores in Paris and New York.
One thing shocked the world in 1911, the Burberry brand and famous. This year, the Norwegian explorer Roald Amundsen, Colonel led a five-man squad to become the world's first reached the South Pole, but his equipment is the Burberry brand of outdoor products and clothing . At the South Pole, he left a Burberry tent twill prove he completed the expedition to the latecomers. Amundsen reach the South Pole, the Irishman Ernest Shackleton decided that the first crossing Antarctica, his expedition used in outdoor products produced by Burberry. During the First World War, Burberry continued to design uniforms for the British army.

Burberry British style "grid"

In 1924, Burberry registered another of its famous landmarks: plaid. This red, white, black, light brown four-color plaid, Bobo use in the coat lining, and later almost become synonymous with Burberry's. In 1930, Burberry is also involved in the design of the pilot's clothing. If someday your lattice emotions can not control spreading, around clothes, shoes, scarves and even umbrellas are invariably marked with grid mark; If this is not good enough, want the character grid box, neatly, not partial do not lean, it can only Burberry you willfully give vent to its British style will completely solve your love "grid" complex. Lattice of the United Kingdom as the flag badge of Italy, q is called the Windows, is a symbol of the family flag.
Burberry's signature plaid Burberry family identity and status symbol. This beige, black, red, white, composed of three coarse and a fine cross pattern, unassuming, charming, naturally exudes a mature and rational flavor, reflecting the history and quality of Burberry's, and even a symbol of British national and culture. So far has been a long history of Burberry clothing available today in the world, Burberry typical grid design is a sign of high quality and durable. With tradition, the fine would like to design styles and products produced, in 1955, Burberry gained granted by Queen Elizabeth, Royal Queen's (Royal Warrant) "badge. Later in 1989, Burberry was awarded the badge of the Royal Warrant granted by the Prince of Wales. 1967, Burberry began to use its famous plaid umbrellas, bags and scarves, increasingly highlight the characteristics of the product Burberry .1970, the opening of Burberry flagship store in New York on East 57th Street . In 1980, Burberry continues to expand in the U.S. retail business, New York, San Francisco, Chicago, Boston, Philadelphia, Washington and other places can see it in the chain. In 1997, Rose Marie Bravo as CEO of Burberry, a new management team has brought a new look to Burberry. The new boutique design, new product sequence and distinctive advertising, so this old Burberry brand new life.
In 1999, Bravo invited Britain's most famous fashion model Kate Moss for Burberry photographed a group of advertising inserts and posters. One until today is still regarded as a classic posters, Kate Moss, dressed in plaid wedding held in a British grid wedding "with the groom wearing a plaid tuxedo, all wedding guests were wearing with Burberry plaid clothing, utensils wedding Burberry plaid as a decoration. These posters around the received waves, it not only makes the Burberry once again become a popular fashion brand and the brand quickly by consumers of all ages. The dawn of the new century, Burberry has its immortal fashion has become a symbol of a quality of life. In 2000 and 2001, Burberry won the Award of the British Fashion Council, classical and modern two design series. Into the 21st century, Burberry has accelerated its pace of expansion in the world. In September 2000, opened its global flagship store in New Bond Street, London. In October 2001, Burberry flagship store opened in Los Angeles to the Hollywood star-studded Beverly Hills. Since then, Burberry has built some of the important cities in Germany, Spain, Italy, Russia, Japan, the more unique stores. Burberry classic plaid patterns, unique fabric and generous and elegant tailoring, has become a synonym of the British style. In some dictionaries, "Burberry" means: windbreaker.