Chanel Brand Extension

Chanel Brand Extension

Chanel's death in 1983 by the design genius Karl Lagerfeld (KARL LAGERFELD) succession. Karl Lagerfeld has freedom, arbitrary and ease of design mentality, he is always incredible art feel of the two opposing unity in the design, not only imaginative, yet dignified, the Frenchman, romantic, humorous, but also the German rigorous, fine. He did not change the shape of lines and favorite color, but his design from start to finish can appreciate the pure style of "Chanel handbags".

Current Chanel Designer Introduction

Karl Largerfeld (Karl Lagerfeld) is universally recognized as one of the most designers of leading the trend of capacity, he has a steady stream of new ideas every quarter launch of a fantastic new work. You can never guess to The Karl Largerfeld next quarter to be introduced to style, so you can not use any kind of style Karl Largerfeld for summary.
The Karl Largerfeld in 1938, was born in Hamburg, Germany, a wealthy family. The family moved to Paris in the age of 14. The 16-year-old fledgling International Wool Secretariat design competition coat Champion, and thus into the fashion of his artistic career.

Chanel Brand Value

Brand value: $ 5.6 billion
Brand sales: $ 3.3 billion
Coco Chanel's mantra: "Pop fleeting, style forever" is still the guiding force behind the brand. However equally important of Chanel, Karl Lagerfeld, the creative director of its iconic silver pony tail, dark sunglasses and black suit, becoming the most prominent men of the fashion industry.

Chanel Brand Style

Sportswear with a strong male elements Jersey suit, two-piece tweed suit (the Tweed), breaking the old values ​​of costume jewelry, with a strong feminist color camellias totem, or Marylin Monroe, in bed only wear - Chanel No.5, Chanel often challenge the old system created a new fashion. Ms. Chanel The most special thing is gorgeous and practical, capture inspiration from life around, especially love. Unlike other designers to ask others to meet their design, Chanel offers a liberating freedom and choice, the trend-based fashion design from a male perspective into the independent arena for the performance of female beauty. Abandon the tight waist, whale bone hoop skirts, and promote shoulder-style bag with fabric suits; Coco Chanel single-handedly dominated the first half of the twentieth century, a woman's style, attitude and lifestyle, a simple, comfortable and luxurious new philosophy, as she was alive said: "the opposite of beautiful is not poverty, but vulgar.

In January 1971, Coco Chanel died, at age 88. Current Chanel designer Karl Lagerfeld at the helm in 1986, he practices with the new interpretation of the detailed, luxurious, and never faded spirit of the popular Chanel. The Swedish and German descent, always wearing big black sunglasses genius designers most praiseworthy at what he and Coco Chanel, full of talent but to flow with the blood of deviant. He will dress in the first quarter after taking office skirt cut break with bright exaggerated fake jewelery, shocked the fashion world, Chanel momentum towards another peak in these 20 years.

"Chanel is the representative of a style, a timeless style, Ms. Chanel is so described his design, not thinking about what to do next, but ask yourself next to the manner in which performance, so to agitation will never stop. Enthusiasm and self-confident Ms. Chanel spirit of these shares into every one of her designs, Chanel has become a very personal style of the brand. Chanel's design with a distinctive personal touch, her pursuit of freedom, but love of man; her powerful independent but there are full of femininity. Her hometown - Auvergne of central France - is full of the poor areas of the extinct volcano terrain at the age of 70 she had described himself as "active volcanoes of Auvergne and the only one eternal"; now look to new faces brand complicated popular industries, Chanel is still active volcano of the fashion world a forever immortal.