NIKE

NIKE, Inc. The Nike "Swoosh" Logo.
Type:  Public corporation
Founded:  1972
Headquarters:  Beaverton, Oregon
Key people:  Phil Knight, chairman and co-founder
Mark Parker, CEO
Bill Bowerman, co-founder
Industry:  sporting goods
Products:  Athletic shoes, apparel, sports equipment, accessories
Revenue:  $15.0 billion (FY 2006)[1]
Employees:  26,700 (2006)
Website:  http://www.nike.com/

Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.


Contents

    * 1 Corporate influence
    * 2 Timeline
          o 2.1 The 1960s
          o 2.2 The 1970s
          o 2.3 The 1980s
          o 2.4 The 1990s
          o 2.5 The 2000s
    * 3 Corporate social responsibility
    * 4 Advertisement controversies
          o 4.1 Kasky v. Nike
          o 4.2 Beatles song
          o 4.3 Minor Threat ad
          o 4.4 Xiao Xiao
    * 5 Relationship with Beaverton
    * 6 Corporate governance
    * 7 Rivalry and competition
    * 8 Trademarks
    * 9 External links
          o 9.1 Criticism of Nike's labor practices
          o 9.2 Dispute with Beaverton
          o 9.3 Data
    * 10 Notes



Corporate influence

Nike's influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.

Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 München, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atlético de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.com.

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