Burberry

Burberry

Burberry is a very traditional English style of the luxury brands, multi-level product line to meet consumer demand for different age and sex, retail, wholesale and licensing, and other ways to make it well-known world-renowned. Burberry was founded in 1856, the British royal family supplies. In the past few decades, Burberry mainly in the production of raincoats, umbrellas and scarves-based, and now Burberry stressed that Britain's traditional noble design, winning the hearts and minds of countless people to become an eternal brand!

Burberry Development History

Burberry - Royal Queen brand was only 20-year-old Thomas Burberry, the British guy single-handedly founded the Burberry (Chinese Brand: Burberry) has become one of the most representative of the British brand. BURBERRY was founded in 1856, the British Royal Royal supplies, BURBERRY in 1879 developed a wrinkle-free waterproof, breathable and durable fabrics: gabardine, which has won everyone's approval. In 1901, BURBERRY design the first coat has been designated as the senior military uniforms of the British army in the First World War, the trench coat. Today, it opened the British Oxford Dictionary [BURBERRY] has become a windbreaker another word. Today, BURBERRY by constantly upgrading its design and innovation Figure decorated to enhance the dream of the attractiveness of its classic sensibility with modern era of the perfect combination of quality fashion into a timeless brand.

1890 Burberry gabardine raincoat designed for enduring trend. Cop after the war this section into the hearts of many celebrity stars, including Audrey Hepburn (translated into Hong Kong and Taiwan: Audrey Hairpin) and "Casablanca" actor Humphrey Bogart and actress Ingrid Bergman. In addition to the 1901 creation of the Knights of trademarks as a sign of Burberry a household name. Secondly, of course I must mention the 1924 creation of the Burberry Check "Nova" - on behalf of the Burberry plaid. Inside the first time in this plaid is used for wet and dry jacket (windbreaker), while registered as a trademark in 1967 after more widely used in other products, such as umbrellas and luggage. Burberry has been well received by the royal family, royal Queen brand in 1955 and 1989, respectively. 1997 due to changes in management, the joining of the current CEO Rose Marie Bravo, Burberry's direction has changed, has always been mainly to provide clothing for the royal family and the older celebrities and guests As for the multi-faceted, and to further expand the guests network. In 2001, Burberry creative director Christopher Bailey, under the leadership launched a the Prorsum senior men and women series, not only for the classic wet and dry jacket (windbreaker) and Plaid pattern to inject new end element, is also a brand new fashion image, a wash past ancient image. In addition, the Burberry Check, a new color - black, red plaid, and recruited supermodel Kate Moss and Stella Tennant, wear the Burberry Check Bikini shoot Stills, once in brand ebb Burberry restore its former glory, the increase in sales doubled, and a hundred years the highest annual sales. In 2003, Burberry launched a new series named after founder Thomas Burberry, providing more timely younger light clothing, and further promote the brand to younger tastes owners. BLACK LABEL expensive.

Burberry loved by Asians, and the Japanese more the rush. Burberry view of the appeal of the Japanese market and hot, especially the cooperation of the franchise produced in Japan by the local design, the colors more vibrant, younger and cheaper Burberry blue label is. Its products to Japan as the only sales territory, even can be set as the headquarters of the United Kingdom nor the two series of the brand's retail services. Distinct from the Burberry London steady, solid, the Burberry Blue Label gives the feeling is light and simple, so many young girls also love the Blue Label product.

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